Podcasting Success with AI Tools

What's up ya'll, this is AIdeations. The go-to newsletter that takes AI and tech news that slaps and turns it into a no-bs, fun email for you each day.

Here's what we've got in store for you today:

🎙️ Recording, Editing, & Distribution

♟️ Organic TikTok Marketing Strategy

🔑 Key Takeaways from Launching a Top 5 Podcast

How We Used TikTok, AI and $1,000 to Create a Chart-Topping Podcast

Heres how my wife and I created, edited, and distributed a brand new top 5 charting podcast using free and cheap AI tools and less than $1,000 for marketing.

Believe it or not, with just a little bit of consistency, anyone can have similar or even much better results. Hopefully you’ll get some gold from this tutorial that can help you model our early success.

Alright, Let’s skip the appetizers and get right to the tacos 🌮

Now, I know you might be thinking, "But Brent, what does this have to do with AI?"

Well, let me tell you, it has everything to do with AI. In the past, recording a high-quality podcast, editing it, and then distributing it across multiple platforms took hours, if not days of time. But with the help of AI tools, we were able to streamline the process and make it efficient.

Here's a step-by-step breakdown of how we did it:

Step 1:

Make note of interesting things. (Time commitment: variable) This step is pretty self-explanatory, but I just want to highlight the importance of making notes throughout the day. It helps to recall ideas and makes sure they are good ideas.

Step 2:

Record an episode. (Time commitment: 10-60 minutes) We aim to record 2-3 episodes a week, but I suggest if you're doing a daily or weekly show with guests, try to do them all in one day to keep yourself focused and engaged.

Step 3:

Airdrop or send the file to my computer. (Time commitment: 1 minute) We use the iPhone 14 as our microphone because it makes the process easier, no need to bring a computer or recorder to bed.

Step 4:

Transcribe and edit our podcast using an AI tool called Descript. (Time commitment: 30-45 minutes) It detects speakers, transcribes, and detects possible edits in about as much time as it takes to make a taco 🌮

Step 5:

Use ChatGPT to create a summary description, give title recommendations, and create relevant hashtags for every show. (Time commitment: 10 minutes) This process alone would have taken over an hour before AI tools like Jasper and ChatGPT became available.

Step 6: Use a podcast distribution platform, we like podcast.co. Way $40 a month to host and distribute our podcast. (Time commitment: 10 minutes)

Total time needed: roughly around 1 hour 45 minutes.

Creative Organic Marketing Strategies Still Work

Here’s the $1,000 marketing plan.

We were lucky enough to get extra Taylor Swift tickets at cost, which we leveraged to create a buzz around our podcast launch.

My wife then filmed a TikTok video announcing that we would be giving away the extra tickets to promote our podcast. This generated a lot of interest and views on TikTok, which in turn helped us generate 4,000+ 5-star reviews across multiple platforms, and shot our podcast to the top of the charts for the day. We even reached #4 for all of Apple Podcasts in the relationship category.

It also gained her about 10,000 followers.

It's worth noting that creating a creative and fun marketing strategy like the example above, can boost the launch of your podcast, and get more followers, listeners and engage with your audience.

It all can be done in about the time it would take to make some tacos 🌮 . This is just one example of a creative marketing strategy, but you can use your own skills, talents and luck to create a unique one for your podcast.

Key Takeaways:

Leverage the power of AI tools to streamline your podcast production process and save valuable time. Descript and ChatGPT are effective tools for transcribing, editing, and generating content for your podcast, such as summaries, title recommendations, and hashtags, with minimal effort and cost.

Don't let expensive equipment hold you back from creating a high-quality podcast. With a relatively inexpensive microphone like an iPhone, you can still achieve professional-sounding audio that is suitable for charting in the Top 5 on Apple Podcasts.

Achieve podcast success on a budget by utilizing cost-effective marketing strategies and utilizing the power of social media platforms like TikTok.

Consistency is key when it comes to creating a successful podcast, by sticking to a process and regularly recording, editing, and publishing episodes.

With the right combination of tools, creativity and commitment, anyone can create and distribute a successful podcast that reaches and resonates with a wide audience

Creating "stickiness" or a sense of loyalty among your audience can be challenging with giveaways. You will have people who only interact to win. By providing something of high perceived value, like T Swift tickets, it can help to generate interest in your podcast and encourage listeners to tune in and keep listening. In this case, the giveaway of Taylor Swift tickets had a high perceived value to the target audience, creating excitement and engagement around the podcast launch. The sense of exclusivity and rarity generated by the giveaway helped to create a sense of loyalty among the listeners and increased the chances of them becoming long-term listeners.

Thanks for tuning in to our daily newsletter. We hope you found our tips and strategies for creating content with AI tools helpful.

Remember, consistency is key when it comes to creating a successful content, so be sure to tune in to our newsletter every day for more inspiration and ideas. And don't keep all this valuable information to yourself! Share it with your friends and colleagues who are also looking to up their content creation game.

Your referrals mean the world to us and we can't wait to see all the amazing content you'll be creating with our help. See you tomorrow!

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